You asked. We're delivering. Welcome NATALIE ANNE HAIRCARE!
Posted by Natalie Anne Haircare on 14th Sep 2026
We always love delivering what our customers ask for. We're super excited to be bringing the NATALIE ANNE HAIRCARE brand to Salon Cosmetics! ?
Natalie Anne simplifies haircare, bridging luxury and DIY for hairdressers, and at-home hair enthusiasts.
Vegan. Cruelty-Free. Australian Made!
The NATALIE ANNE story (so far):
My first interview was at Toni & Guy. I was fourteen.
I'm a third-generation hairdresser. Honestly, I feel like hairdressing chose me — I've been in salons for as long as I can remember, and some of my earliest memories are weekends in my mum's salon.
I lined up on Oxford Street with everyone else, hoping someone would give me a start. Someone did.
THE PART MOST PEOPLE LEAVE OUT.
So I started over in my mum's garage. One client at a time.
At nineteen, I left. Looking back, I left too soon — and I fell flat on my face more than once before I found my feet again.
That garage is where I rebuilt my clientele, and it's where I started putting my work online — long before anyone in this industry thought that was a real career. I got plenty of opinions about that from the top end of the industry.
I kept posting anyway.
THE CONSTRAINT THAT BECAME THE PRODUCT
How can one product have multiple functions?
Here's the thing about starting with nothing: I couldn't afford a big kit.
“When I first started, I couldn't afford a huge kit with a massive range of products. I had to be smarter. I asked myself: how can one product have multiple functions?”
That question is still the whole philosophy. Every formula I make has to earn its place — prep, protect and polish in one, or it doesn't get made. It's why Prep & Play exists, and why it went on to win Best New Hair Styling Product at the 2023 Australian Hair Fashion Awards.
I'm not interested in selling you seven things when three will do it better.
I'M STILL ON THE TOOLS
I'm not a founder who used to do hair.
Twenty-six years in, I never left the floor. I'm still on the tools — still with my hands in real hair, still learning from it. That's not nostalgia. It's quality control.
And I don't develop these in a lab and hand them to the industry. Every formula is built and tested with working stylists across real salons, on paying clients with real hair and real opinions, before it ever reaches a shelf. If something's heavy, or crunchy, or doesn't last past lunchtime, we find out fast.
Fine hair that drops by lunchtime. Colour that's been lifted one too many times. The hair that walks in on a Saturday morning wanting to look like the photo. Those are the briefs.
WHERE IT'S TAKEN ME
Backstage at Australian Fashion Week.
I've been a ghd Creative Artist and ghd Hair Director, leading hair backstage at Australian Fashion Week — including Mariam Seddiq's Resort '23 show.
“Mariam kept sketching these beautiful shapes and curves in her artworks, so I wanted to replicate this through the hair looks.”
Vogue Australia, Marie Claire and Harper's Bazaar have all asked me what I'd do with your hair. Two of my products have won their category at the Australian Hair Fashion Awards.
But the award I'd frame is this one:
“This win is for every person who wants to feel like they've just walked out of my chair, even when they're just running out the door.”
What we LOVE about NATALIE ANNE HAIRCARE:
MADE IN AUSTRALIA. Vegan. Cruelty-free. Tested in real salons.
NO CRUNCH. NO WEIGHT. No product that needs three other products to work.
I'LL NEVER TELL YOU TO BUY MORE: Great hair comes from understanding what you're using and why.
4.9 OUT OF 5. Across every review left on our range.
22 PRODUCTS AT A PERFECT 5.0. Not rounded up. Actually five stars.
WRITTEN BY REAL BUYERS. Verified purchases only. No incentives, no edits.