JOICO - Style & Finish - Hair Shake Liquid-to-Powder Finishing Texturizer 150ml You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder... View Details
JOICO - JoiFull - Volumizing Conditioner 250ml Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there... View Details
JOICO - Blonde Life - Brightening Masque 150ml Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale... View Details
