JOICO - Style & Finish - JoiGel Firm Styling Gel 250ml Styling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam. Nothing stiff or crunchy here—just a flexible styling gel that... View Details
JOICO - Style & Finish - Zero Heat Air Drying Styling Creme Fine/Medium Hair 150ml Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay. Minimizes frizz and enhances hair’s natural... View Details
JOICO - Style & Finish - Hair Shake Liquid-to-Powder Finishing Texturizer 150ml You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder... View Details
JOICO - JoiFull - Volumizing Conditioner 250ml Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there... View Details
JOICO - Blonde Life - Brightening Masque 150ml Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale... View Details
JOICO - Blonde Life - Brightening Conditioner 250ml Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair... View Details
